When you are reading about website design, its easy to get mired in confusing terminology. Often times there are subtle differences between these concepts that have real world implications on the consumer side of the website. A perfect example of this is the difference between mobile websites and Responsive ones.
Mobile website and a Responsive Website
The biggest difference between these two styles of website design is how they achieve their goal. Both Mobile-Friendly website designs and responsive designs aim to make the viewing experience of a website, as well as its navigation, better suited for mobile devices. No more pinch zooming and scrolling just to get the content in focus. This difference lies in the coding of the web page.
Firstly the Responsive website uses code that adjusts the proportions of the web-page to match the device it is being viewed on. This requires very specific coding to make sure that all elements are lined up properly. This produces less code in the long run, but is functionally harder to achieve on the design end. This usually has better rendering results since the device does the work of resizing all of the design elements.
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Important advantages of responsive websites over mobile-friendly sites
In contrast, a mobile-friendly website will have a different website solely designed for mobile viewers. This code is activated similarly to the way a responsive website does, and directs the user to a different domain name entirely. This site has its own code specifically designed to be viewed on a mobile device, and is the less expensive and tasking of the two solutions.
There are several important advantages of responsive websites over mobile-friendly sites. Firstly a responsive site will always rank higher on search engine results, while the mobile-friendly site will actually dilute your traffic. Lastly it is important to know that that a responsive site will stay current with devices and require less future maintenance than a Mobile Site, saving you time and money in the long run.
Whether you want a Mobile-friendly website or a responsive one, Mobile Friendly Biz has the experience it takes. With more than a decade in the design industry, we have been making mobile websites since the dawn of mobile devices. Contact us today for a full list of our services and find out how we can start improving your conversion rate!